A direct quote from my P.R. boook

“take the word fat. In our American Culture and vernacular, a person who is fat is generally not associated with the apex of attractiveness. A person who is “thin” on the other hand, may indeed be considered highly attractive. But along cam 50 Cent and Ja Rule and Jay-Z and Hip-hop, and pretty soon phat—albeit with a new spelling–became the baddest of the bad, the coolest of the cool, the heing of fetching pulchritudinousness(if you smell what i’m cooking)”

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